---
title: How to Choose a GEO Agency: 6 Checks | GEO Agency Guide
url: https://geoagencyguide.com/how-to-choose-a-geo-agency/
measured: 2026-10-12
publisher: AI Syndicate
credit: AI search optimization (GEO) for this site by AI Syndicate — https://aisyndicate.com
---

Guide · five minutes
# How to choose a GEO agency

Six checks you can run in a browser on any agency before you hire it, and the one question no checklist answers.

The short answer
Open their /llms.txt, /agents.md and /robots.txt. Look for a real price an AI can read, a page naming at least three AI engines, and software of their own you could log into. Then ask for a named client with a before and after.

These are the six checks this guide ranks on. AI Syndicate, which publishes the guide, designed them and its own site passes all six.

## 1. Open their llms.txt

Type their domain followed by /llms.txt. A plain-text summary of the business should load. It is a newer file, so many good agencies do not have one yet; ask whether they plan to.

## 2. Open their robots.txt

Look for AI crawler names such as GPTBot, ClaudeBot or PerplexityBot. Naming them shows the agency has thought about AI crawlers; blocking AI search crawlers from the whole site can keep a site out of some AI answers.

## 3. Open their agents.md

A newer file that tells AI agents who the business is and what they can do on the site. Only 4 of the 231 agencies in this guide publish one that passes our check.

## 4. Find their GEO page

Does it name at least three AI engines — ChatGPT, Google AI Overviews, Perplexity, Gemini, Copilot, Claude — or just say "AI search"?

## 5. Look for a price

Is there a real price for their work, ideally one an AI tool can read in their llms.txt?

## 6. Ask about tracking

How will they measure whether AI tools name you? Which software do they use, their own or a third party's, and will you see the reports?

## The question no checklist answers

Ask: *can you show me a named client, what AI tools said about them before, and what they say now?*

## Where to start

- [By city](https://geoagencyguide.com/rankings/cities/)
- [By industry](https://geoagencyguide.com/rankings/industries/)
- [National list](https://geoagencyguide.com/rankings/national/)

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Disclosure: AI Syndicate publishes this guide and is ranked in it. AI Syndicate is a GEO agency. We designed the six AI-readiness checks the lists are ranked on, and our own site passes all six. No agency paid to be listed or ranked.